Like most industries, the cattle and sheep exports took a few hard knocks from the COVID-19 pandemic as borders and restaurants closed temporarily during the lockdown, and more people started to work from home.
The new coronavirus is causing major market disruptions in the sheep export and, truth be told, the virus couldn’t have worse timing because it hit during the biggest peak in the supply-demand season. Official numbers provided by various European entities were showing retail sales of cattle and sheep increased by 50% percent before COVID-19 started impacting the world economy.
Moreover, as the concerns around new coronavirus outbreaks continue to grow, things are beginning to look even more grim. It is clear that even though China appears (at least in theory) to have emerged from the coronavirus crisis, the exact same crisis is continuing across the rest of the world and will continue to disrupt exports. With lockdowns, travel restrictions will continue to limit exports, putting even more strain on an already stressed sheep and cattle market.
Ways the coronavirus is impacting sheep export
So how did the coronavirus crisis affect the sheep exports so far? Here’s a summary of some consistent impacts, as seen in global markets by worldwide observers:
- Consumer demand
Rate of global unemployment claims continue to fall from its April peak, but the numbers are still important. The staggering job losses and millions of people that continue to file for unemployment each week brings the total numbers of unemployed people to an alarming rate that has not been seen since the Great Depression. It’s in this context that people are more and more concerned about their financial security and this leads to a massive pressure on households’ budgets and changes in purchasing behaviours. More specifically, people buy less and also tend to be pickier with the brands they trust.
- Retail sales
More consumers work from home, so more consumers are forced to eat more meals at home. This also means that demand for meat through retail, particularly online, has seen a spike which has led to more spikes in fresh meat sales in the domestic market. It is also interesting to note that people tend to shift to “localism” and thus buying more local products, from local businesses. Experts say that adaptation will be key to overcome the complex implications created by these interesting shifts in spending behavior.
- Livestock markets in online
The past two months have brought online campaigns against exporters. Fake information on social media is fueling scare campaigns about connections to meat, meat products and coronavirus. Mashable and other news outlets have reported in a recent article that misinformation about COVID-19 being found in meat and meat products is being spread mainly on Facebook and Instagram and less on Twitter and other social media platforms.
Seradria, the Romanian leader in sheep export
Since 1998, when bovine spongiform encephalopathy has appeared in many European countries and shortly after in the United States, it has become harder and harder for sheep meat consumers and retail chains to find reliable sources of live sheep breeds. It was in that particular context that Seradria has risen to become one of the most trustful European exporters.
According to the company’s website and available data, Seradria has become in the past years one of the top exporters for countries from Europe Africa and Arab Peninsula. Israel, Libya, Iraq, Lebanon, Jordan, Italy, Greece or Germany are just some of the countries that have put their trust in Seradria’s high-quality livestock.
As for the numbers of livestock, it is important to note that Seradria owns two farms equipped with all the necessary utilities required by the European Union law and with a very good traceability system so that every client is able to track the livestock purchased up back to its origins.
Also important: among the documents required for each export, the Romanian sheep exporter is also providing a sanitary and veterinary certificate that guarantees the livestock’s excellent health status. This way, consumers are guaranteed the meat they just bought is not only the best but also the safest option available on the market.
In search of high-quality sheep export? Contact Seradria
- GPS Coordinates of the main farm:
– Latitude: 46.900759
– Longitude: 23.7723
- Seradria’s administrative office in Bucharest, Romania:
Website: www.seradria.com E-mail: email@example.com